
There's no rocket science here. But it is science nonetheless.
We automated a great but tedious testing framework with some AI, APIs and expert human input to make it faster and more accessible.
Allow us to explain.
You tell us about your company, product, and audience with a simple form. Along with that, you also give us 2 to 5 message variants you like to test.
We put it into a prompt for Llama (Meta's LLM) to analyze your brand, combine it with your audience description, and transform it into targeting data for a Meta ads campaign.
The message is placed on a blank square image (black on white) to ensure that no other factors influence engagement or click-through rate.
We push it to the Meta API, launch an ad campaign with a budget of $100 for 48 hours.
This will show your ads to tens of thousands of people who match your audience description. They can either ignore or click through to your website.
Every click is an indication that they like the message they saw and are interested in finding out more.
IMPORTANT:
The campaign and targeting setup is ALWAYS reviewed by a Meta ads expert with 15-years experience.
After the 48 hours. We pull the data and look at the impressions, clicks, and click-through rate (CTA).
So,
how many people saw the advert,
how many ignored it,
and how many clicked through?
Like a basic yes-no survey. Do you like this or not? A click is a yes. No click is a no.
Once again, the report and data is reviewed by a human expert.
And then presented and sent to you in a report.
Anything with a CTA of 0.7% performs better than 90% of content on the internet. Anything above 1% is great.
Below 0.7% is probably an indication to try again.
But if you have a variant that is above 0.7% and outperforms the rest. You have a winner.
From there you can either.
Re-run the same test to be double sure
Test other variants against the winner
Test the same variants with a different audience.


Super simple to set up and launch
Go from idea to testing in 3 minutes. It's fast and easy.


Quantitative data and insight into audience preference
Get thousands of data points within 72 hours from real people in your target audience.
hello@about-that.com

